I created Valentine’s Blog in 2010. My aim was to give people an insight into the fashion world, share it’s little secrets as well as my experiences and my inspirations.
As most of my friends were not in the fashion industry I decided to use an explicative and illustrative language to allow anyone who doesn’t come from a fashion background to join me in this journey!
I hope you will enjoy the ride ;)
I am originally from Ivory Coast but I was born in Belgium and lived there all my life until the age of 19 after which I moved to London for my studies. I lived there for 6 years, then moved to Paris for a year. I am now spending my time between Brussels and Milan.
I graduated from a three years degree course in fashion design and pattern cutting from the London College of Fashion, after which I studied a one year course in marketing and communication at the London College of Communication.
What kind of experience did you get?
I had the opportunity to work with a variety of designers which in my eyes is the best way to gain solid and valuable experience. Working for Alexander McQueen as a studio assistant in London and years later in Paris as a seamstress to produce the pieces for his last fashion show Plato’s Atlantis was priceless and taught me the art of research, creative pattern cutting and dedicated craftsmanship. (You can see my pictures here). I also worked for Alexis Mabille and Samantha Shaw as a junior fashion designer which again gave my the tools to develop my skills in haute couture and bridal design.
What is your occupation now?
I work mainly on my own designs for private clients and on bespoke orders such as wedding and evening dresses. I am also planning to develop my own label. My work as a stylist varies between working on photo shoots, catalogues, tv shows, concerts and video clips. I also do commissioned work as photographer. And obviously I do also spend a lot of time working on my blog which gave me amazing new opportunities such as collaborating on various project with the Belgian version of ELLE magazine.
Did you study photography?
I did study photography for one year back in college using a SLR film camera which I later abandoned for a little digital camera during my fashion studies. It was only last year that I decided to go back to professional photography and bought my digital SLR. I though blogging could be an effective way to include my passion for photography with my love for fashion.
Do you have a website aside from your blog?
Yes, on www.valentineavoh.com you can discover my personal work as a fashion designer.
Who are you favorite designers?
I loved the work of Alexander McQueen and still fan of what Sarah Burton is doing for the brand now. I love Karl Lagerfeld for his more than human multitasking skills and his humor and crude honesty. I also love Azzedine Alaia as from the beginning he managed to stay true to himself and to what fashion was originally about without paying attention to the dictates of fashion. Elie Saab for his dream like princess dresses. Ricardo Tisci for the amazing work he does for Givenchy haute couture. And many more…
Which fashion blogs do you read?
I follow many blogs including Garance Dore, Marian Kihogo, Le blog de Betty, The Sartorialist, Jak and Jil. View the complete list (here)
What are your interests aside from fashion?
I really love traveling and discovering different cultures, eating ;) watching old movies (which is still fashion related as they are one of my favorite source of inspiration), spending time with my friends and family…
How would you describe your style?
As a mix of those elements: colorful, elegant, casual, simple. Even though I work in the fashion industry, I don’t always care about my style. I do love dressing up as much as I love dressing down. I don’t really wear a lot of jewellery and accessories even though I love it on others, especially when I see The Glamourai.
Where do you buy your clothes:
I would say everywhere as long as I can afford it ;) I enjoy going to little boutiques for the diversity of their selection or to discover new labels. But also to high street stores. I sometimes go to vintage shop but I have to say that I am not really fan of their musty smell so it mostly depend of the boutique.
Otherwise I also do wear some of my own designs when I can.
Are some of your articles sponsored?
No, none of my articles are sponsored. The brands I referred to in my posts are only mentioned in relation to the article. Pieces which are gifted to me by a brand are labelled “courtesy of” .